Age range
30–55
Proposed starting segment
A focused growth proposal
More of the right leads.
Less noise.
A focused Instagram strategy for established founders across the UK.
01 · Who we want to reach
The right people,
not just more views.
Established businesses. Real growth goals. Buying intent.
Who they are
Founders · Consultants · Agency owners · B2B leaders
What they want
More sales · Better systems · Practical AI · Scalable growth
Already generating revenueReady to invest in growthFounder-led businessesB2B & service businesses
02 · Geographic focus
UK first. Expand with evidence.
Prioritise the UK; expand only when lead quality supports it.
🇬🇧
United Kingdom
Primary audience and first priority for content, community engagement, and lead generation.
01
ScotlandGlasgow · Edinburgh · local founder networks
02
Wider UKEngland · Wales · Northern Ireland
03
LaterOther English-speaking markets, based on results
03 · Content direction
Four simple content pillars.
A simple content tree: attract, prove value, convert.
Main objective
Qualified leads from Instagram
01 · Attract
Business growth & sales bottlenecks
02 · Demonstrate
AI workflows & automation demos
03 · Build trust
Founder insights & real case studies
04 · Convert
Clear CTAs · DMs · Discovery calls
04 · How we’ll approach it
A practical first 90 days.
Test, learn, improve.
Foundation
Profile · Messaging · Content plan
Test
Reels · Carousels · AI demos
Optimise
Qualified DMs · Calls · Lead quality
05 · Success measures
What we’ll track.
Quality over vanity metrics.
| Reach | Interest | Conversion |
|---|---|---|
| Relevant founder reach | Profile visits & saves | Qualified enquiries |
| Content engagement | DM conversations | Discovery calls booked |
The goal
Reach the right founders.
Generate qualified leads.
Content built around business growth, sales systems, and practical AI.
Primary KPIQualified enquiries